You’ve probably heard stories about people earning big money on YouTube like Pewdipie, KSI, Jenna Marbels, Smosh and Nigahiga for example. While earning thousands of dollars probably isn’t realistic for smaller/medium sized channels, you can still make some pocket money if you have a subscriber following on YouTube. In this guide we explore some different ways to make revenue on YouTube.
1) Monetize your videos
In order to start earning money on your videos, you’ll need to enable monetization (this means you are allowing YouTube to place ads in your video) however in order to actually receive the money you need to be approved Adsense user, which always isn’t the easiest thing in the planet nor the fastest. For this reason YouTube Networks like Kensho exist to provide fast partnership for channels with certain extra benefits compared to Adsense, more info about the differences here. By enabling monetization means that you acknowledge that there is no copyrighted material in your video, fair use is not a problem however.
- You can monetize a video as it uploads by clicking the Monetization tab and checking the “Monetize with Ads” box.
- To monetize a video after it has been uploaded, open your Video Manager and click the “$” sign next to the video that you want to monetize. Check the “Monetize with Ads” box.
- There is multiple advert options depending are you partnered with a network and what is overall length of the video
2) Get Sponsorships
If you don’t want to display advertisements in your videos or want to boost the existing revenue from ads, you can always explore different Sponsorship deals with certain companies. There are bunch of companies and services that are interested in people featuring their products/services/apps on peoples YouTube channels. I wrote a whole article about different Sponsorship possibilities here -> http://kenshonetwork.com/2015/10/05/sponsorships-for-youtubers/
- Remember there are certain YouTube Laws & Rules that may restrict certain products to be featured on the video (Adult Toys have some ruling for example)
- If you are doing a Product Endorsement or have Paid Product Placement in the video, you have to have a disclore in the description and also check the “Content Declaration” box in Advanced settings
3) Sell Fan Merchandise
There is bunch of “approved” websites/shops that you can use in annonations or in cards at YouTube videos this includes widely used services like CafePress & Spreadshirt, which let you have your own T-Shirt & Clothing designs that fans can buy other than this if you are musician you are able to link your iTunes, Bandcamp, Bandstores and people can buy your music. There is also design orientated merchs like Etsy or Jinx for geeky/artistic people. To see full list go here -> https://support.google.com/youtube/answer/6083754?hl=en
4) Use Affiliate Links
While this is on grey area for some part, there is bunch of people who are linking certain Amazon/Ebay product links in the video description and other type of affiliate links such as G2A, Kinguin and GreenmanGaming for gamers for instance. It can be a great way to boost income to refer people to services and products that you might be using or recommending for them, based on tests fans are more inclined to support content creators and purchase the product versus them being displayed on advertisement on paper or TV.
One of the most modern examples has to be crowdfunding and there is multiple services for this which are also approved merchs for YouTube such as Kickstarter, Indiegogo and for us YouTubers specificially TubeStart. Patreon is also great solution, which is subscription based system compared to others in funding space, usually it lets your audience direct you making more content they like or they want to see.
6) Pay Per View or Paid Content
I haven’t had so many experiences with these type of channels, but i know some of them do exist. Essentially people can subscribe for 0.99€ (example) a month to able to view videos on your channel. You are able to make certain videos for free and some require you to pay the sum. There is also a 8,49€ (example) a year plan if someone truly wants to support your content and save money at the same time. Also people are able to sign up for 14-day trial for the system, also this will be adfree as well. So far its rather unpopular model but i can see it become really viable option if you keep making premium content and price point is right. More info about paid content here – > https://support.google.com/youtube/answer/3249127?hl=en
- You are also able to have rentals that last from 48 to 72h
- You are required to have 1,000 subscribers before you can use this system
- There is some country resctrictions as well
Hopefully this article has been useful and people learned something today regarding YouTube. If you already have a channel i recommend checking out what we are offering here at Kensho Network we would very interested working with creative induvidiuals no matter what the genre is.